Privacy Statement

This online community is managed by GfK, an independent market research agency.


You can contact us via the 'Contact' button at the bottom of the screen or by emailing  You can also find out more about GfK by visiting


In all the communication GfK send to our community members, we'll always clearly state our identity and our contact address.


The key principles of professional market research are founded on honesty, objectivity, confidentiality and transparency.  We are members of the UK Market Research Society  We follow their codes of conduct for market research and we are also adherents to the ICC/ESOMAR International Code of Marketing and Social Research Practice  Research findings will always be reported accurately and never used to mislead anyone, in any way.

How we process your Personal data

Personal data are information that directly or indirectly identifies you as an individual, indirectly meaning when combined with other information, for example, your name, postal address, email address and phone number, or a unique device identifier.

How we share personal data

We will disclose your personal data only for the purposes and to those third parties, as described below.  GfK will take appropriate steps to ensure that your personal data are processed, secured, and transferred according to applicable law.

Transfers within GfK Group

GfK is part of a global organization (the “GfK Group”), consisting of several companies in and outside the European Union, all primarily owned by GfK SE in Germany. Your personal data may be transferred to one or more GfK Group affiliated companies as needed for data processing, data collection and storage.  We do not disclose personal data of participants to third parties outside the GfK Group unless the participants have declared their prior explicit consent for the specific purpose.

External service providers

GfK Mediaview is owned by GfK UK, perform certain data management services and facilitate members' membership of the online community:
  • When customers first join the community we will ask certain personal information in order to facilitate  invites, ensure quality sample, enable analysis of results and monitor the composition of the community.
  • During membership of the community members will be asked to take part in activities, and their responses will be collated for analysis. 
  • Once a certain number of activities have been completed, members will be able to spend incentive points on items from the online catalogue.
  • Members may at any time request to be removed from the online community
In each of these cases personal information will be shared with GfK Mediaview in order to facilitate this action. GfK’s external service providers are contractually bound to respect the confidentiality of your personal data. Where necessary, we will commission other companies and individuals to perform certain tasks contributing to our services on our behalf within the framework of data processing agreements. We may, for example, provide personal data to agents, contractors or partners for hosting our databases and applications, for data processing services, or to send you information that you requested, or to incentive suppliers for processing of winners incentives. We will only share with or make accessible such data to external service providers to the extent required for the respective purpose. This data may not be used by them for any other purposes, in particular not for their own or third party purposes. 

Business Transfers

In connection with any reorganization, restructuring, merger or sale, or other transfer of assets (collectively "Business Transfer"), we will transfer information, including personal information, in a reasonable scale and as necessary for the Business Transfer, and provided that the receiving party agrees to respect your personal data in a manner that is consistent with applicable data protection laws. We will continue to ensure the confidentiality of any personal data and give affected users notice before personal data become subject to a different privacy policy. 

Public bodies

We will only disclose your personal data to public bodies where this is required by law. GfK will for example respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include such authorities outside of the United Kingdom.

Data retention

Unless you object to our processing of your personal data and/or demand erasure of your personal data (described under "your rights"), the following retention periods apply for the following categories of personal data: Contact details used as part of the participation in an activity are stored for the duration of time which you remain a member of the community, plus 6 months. In the event that the running of the online community/project comes to an end, such details will be retained for a period not exceeding 6 months from the ending of the project. Thereafter,  personal data will be securely deleted.

Your legal rights

Right to withdraw consent: Where the processing of personal data is based on your consent you may withdraw this consent at any moment. 
Right to rectification: If the personal data we hold about you is incorrect you have the right to advise us so and to have the information corrected / updated.  
Right to access: You have the right to access any personal data we hold about you and to request a copy of that personal data.  You may obtain from us one copy, free of charge, of personal data we hold about you.  We reserve the right to charge a reasonable fee for each further copy you may request.   
Right to portability: At your request, we will transfer your personal data to another controller, where technically feasible, provided that the processing is based on your consent or necessary for the performance of a contract.  
Right to object: You may object – at any time – to the processing of your personal data.  We shall no longer process your personal data, unless we can demonstrate compelling legitimate grounds and an overriding interest for the processing or for the establishment, exercise or defense of legal claims.  If you object to the processing, please specify whether you wish the erasure of your personal data or the restriction of its processing by us. 
Right to lodge a complaint: In case of an alleged infringement of applicable privacy laws, you may lodge a complaint with the data protection supervisory authority in the country you live in or where the alleged infringement occurred.

Exercise your legal rights

Exercise your legal rights: In order to exercise your legal rights, please contact our GDPR helpdesk in writing or email or letter at the address below.  You may also turn directly to our Data Protection Officer.  For contact information please refer to the end of this Privacy Policy. 


GfK takes data security seriously.  We apply an appropriate level of security and have therefore implemented reasonable physical, electronic, and administrative procedures to safeguard the data we collect from accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to personal data transmitted, stored or otherwise processed. Our information security policies and procedures are closely aligned with widely accepted international standards and are reviewed regularly and updated as necessary to meet our business needs, changes in technology, and regulatory requirements.  Access to your personal data is granted only to those personnel, service providers or GfK affiliates with a business need-to-know or who require it in order to perform their duties. In the event of a data breach containing personal data, GfK will follow all applicable data breach notification laws.


No personal information is sought from or about you without your prior knowledge and agreement. Membership of the MediaView Community and undertaking of any activities therein is completely voluntary. You can  decide to terminate your membership at any time. All you have to do is to submit the online unsubscribe form, or alternatively email and we will do this for you.  You are entitled either during an interview or subsequently to ask that part or all of the record of your interview be removed or deleted. Wherever reasonable and practical we will conform to such a request.


We try our best not to interview children without first getting the permission of their parents, though we cannot always guarantee this to be the case. 

Cookies/Invisible processing

During Surveys, we process data, including personal data, in the background by technical means of cookies and similar technologies, as well as log-files. 
Cookies:  We collect your IP address, logging and digital fingerprinting.
We use other cookies and other similar devices sparingly and only for quality control, validation, deduplication, fraud preventation and to prevent bothersome repeat surveying.  You can configure your browser to notify you when cookies are being placed on your computer. You can also delete cookies by adjusting your browser settings.  We automatically capture information about your browser type in order to deliver an interview best suited to your software.  We do no other invisible processing of data from your computer.
Log-files: During Surveys we collect data, including personal data, that is generally available about your device when it connects to the internet.  This data includes, but is not necessarily limited to , the IP address (Internet Protocol address), the type and version of the operating system and browser, as well as, where possible, the device manufacturer and model and the date and time of each request to our servers. For further information on our cookie policy please follow the link at the bottom of the site.

Unsolicited mail

We will not send unsolicited mail or pass on email addresses to others for this purpose. 


On request the GfK client, or a mutually acceptable representative, may observe a limited number of interviews for the purpose of checking quality and data preparation. In certain cases, such as panels or in situations where a Respondent might be known to (or be in subsequent contact with) the Client, previous agreement of the Respondent will be sought. Where a list provider has given us email addresses, they have verified to us that the individuals listed have a reasonable expectation that they will receive email contact.  If applicable, within the survey itself we will indicate where we have obtained your email address. 
We will not knowingly send emails to people who have not consented to helping in research. If it is possible for the particular survey you are participating in, then it will explain to you how to stop and start an interview at any stage, and any information stored to enable this. 
If you have been selected, that is at random, to participate in a survey because you have visited another website, this will be explained to you at the time. 

Incentives and Awards

Please refer to our terms and conditions for prize draws and incentives on the FAQ's page on the site.

Legal notice

Please be aware that any third party websites that you may link to from here are out of the control of GfK. GfK is not responsible for the privacy practices or the content of such websites.
Copyright 2018 GfK. All rights reserved. All text, images, graphics, animation, videos, music, sounds and other materials on this site are subject to the copyrights and other intellectual property rights of GfK, its affiliated companies and its licensors. 
GfK owns the copyrights in the selection, co-ordination and arrangement of the materials on this site. These materials may not be copied for commercial use or distribution, nor may these materials be modified or re-posted to other sites. 


Trademarks displayed on this website are subject to the trademark rights of their providers, or used under agreement by the providers. 
These trademarks include, but are not limited to, product brand names, model names, slogans, logos and emblems. 
The unauthorised use of any trademark displayed on this site is strictly prohibited. 
Any names, trademarks, service marks and logos appearing on this website may not be used in any advertising or publicity, or otherwise to indicate GfK's sponsorship of or affiliation with any product or service. 
Information on the website, including but not limited to, text, images and sound may not, except for strictly private purposes or otherwise indicated, be reproduced, transferred, distributed or stored without prior written permission of GfK. 
Modifications to the contents of the website are expressly prohibited. 

No warranties or representations

Information in this website is provided as is. In no event will GfK, its companies or licensor be liable to any party or any direct, indirect, special or other consequential damages for any use of this website, or on any other hyperlinked website, including, without limitation, any lost profits, business interruption, loss of programs or other data on your information handling system or otherwise, even if we are expressly advised of the possibility of such damages. 
GfK makes no warranties and/or representations whatsoever about any other website which you may access through this one. Such are provided only as a convenience and does not mean that GfK endorses or accepts any responsibility for the contents or the use of such websites. 
In addition, it is up to you to take precautions and to ensure that whatever you select for your use is free of such items as viruses, worms, Trojan horses and other items of a destructive nature. 
Information on this website may contain technical inaccuracies or typographical errors, and may be changed at any time without prior notification or obligation.
London, UK
Level 18
25 Canada Square
Canary Wharf
London, E14 5LQ Place of registration: England and Wales
Registered company: GfK Limited
Company number: 2512551 Phone: + (0) 20 7890 9000
Fax:+ (0) 20 7890 9001 You can contact our Data Protection Officer UK (GfK) here: For the GfK UK website privacy statement please click here: